Scott, yet another fine piece. I’m a big follower of Seth Godin. I love his Permission Marketing approach. For one thing, it works. For another, it just feels good—to me and to the people whose permission I’ve earned. And yet, it would be hard to say that Permission Marketing has caught on in any real way. Why do you think it has not found even a modest toe-hold in the big time world of global marketing? Or even among a majority of smaller enterprises?

Expand full comment