From Celebrity to Creator

We owe our attention to what’s being created, not the producer


“Possessions, outward success, publicity, luxury—to me these have always been contemptible. I believe that a simple and unassuming manner of life is best for everyone, best both for the body and the mind." — Albert Einstein, 1931


Have you noticed how we seem to have turned a corner on influencers?

We used to hear about influencers all the time (don’t get me wrong—we still do), but now there’s a new term in town: creators.

The “creator economy” is at the core of many things: cryptocurrency, NFTs, Substack newsletters, videos, and the like.

Aside from some of the digital executions, there’s nothing new here. The so-called “influencers” (more on that with Jason Falls on Timeless Leadership) have always created things. We can thank them in part for the rise of Instagram and TikTok, among other platforms.

But this focus on creators fascinates me because it places our attention not on the individual as much as on the output. The creator economy seems a byproduct of the creations rather than solely the creators themselves.

And in that regard, we all have a chance to contribute to it. In many ways, it’s a continuation of a theme.

At critical moments in history, the creation and distribution of information was radically altered and the course of humanity took a vastly different path.

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