This week on Timeless Leadership (available everywhere you get podcasts), the topic is Influence.
âInfluencersâ get a lot of press, and not all of it is good. But rather than focusing on influencers and influencer marketing, Jason Falls focuses on influence: where does it come from? What are the principles behind it? And how can you prepare yourself to influence others, whether youâre a fashionista on Instagram or the CEO of your company?
As you would guess, the concepts are universal. We cover topics like:
Robert Cialdiniâs Six Principles of Persuasion
The Five Key âTudes of Audiences
The difference between popularity and influence
The intersection of technology and humanity in driving influence
