with Jason Falls
This week on Timeless Leadership (available everywhere you get podcasts), the topic is Influence.
“Influencers” get a lot of press, and not all of it is good. But rather than focusing on influencers and influencer marketing, Jason Falls focuses on influence: where does it come from? What are the principles behind it? And how can you prepare yourself to influence others, whether you’re a fashionista on Instagram or the CEO of your company?
As you would guess, the concepts are universal. We cover topics like:
Robert Cialdini’s Six Principles of Persuasion
The Five Key ‘Tudes of Audiences
The difference between popularity and influence
The intersection of technology and humanity in driving influence
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“Manufacturing Fame” (Timeless & Timely)
Jason’s book: Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Amazon)
Jason’s site: JasonFalls.com
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