Influence [Timeless Leadership Ep. #23]
with Jason Falls
This week on Timeless Leadership (available everywhere you get podcasts), the topic is Influence.
“Influencers” get a lot of press, and not all of it is good. But rather than focusing on influencers and influencer marketing, Jason Falls focuses on influence: where does it come from? What are the principles behind it? And how can you prepare yourself to influence others, whether you’re a fashionista on Instagram or the CEO of your company?
As you would guess, the concepts are universal. We cover topics like:
Robert Cialdini’s Six Principles of Persuasion
The Five Key ‘Tudes of Audiences
The difference between popularity and influence
The intersection of technology and humanity in driving influence
Links
“Manufacturing Fame” (Timeless & Timely)
Jason’s book: Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Amazon)
Jason’s site: JasonFalls.com
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