This week on Timeless Leadership (available everywhere you get podcasts), the topic is Influence.
āInfluencersā get a lot of press, and not all of it is good. But rather than focusing on influencers and influencer marketing, Jason Falls focuses on influence: where does it come from? What are the principles behind it? And how can you prepare yourself to influence others, whether youāre a fashionista on Instagram or the CEO of your company?
As you would guess, the concepts are universal. We cover topics like:
Robert Cialdiniās Six Principles of Persuasion
The Five Key āTudes of Audiences
The difference between popularity and influence
The intersection of technology and humanity in driving influence
Links
āManufacturing Fameā (Timeless & Timely)
Jasonās book: Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Amazon)
Jasonās site: JasonFalls.com
Find Timeless Leadership everywhere you listen to podcasts. And please tell others about us.
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