UNLESS...

Facebook's actions (or inactions) are going to be felt widely. Unless something is done.

Broadway and Trinity Church by J.W. Hill, 1830 (public domain - New York Public Library)

Facebook's recent stand on political advertising and free speech have placed it in the cross hairs of the media. Not to mention their decade-plus-long drumbeat of:

• destroying trust

• apologizing without really meaning it

• steamrolling opposition

• lifting product user interfaces from competitors instead of innovating

• playing fast and loose with user data

• gradually and almost entirely removing organic reach for brands

• poor judgement in selecting News partners

• insisting it's the responsibility of journalists to police lies in political ads

• giving itself a special, unregulated power over elections

• and much more

All of which have given me second (and third and seventeenth) thoughts about remaining on the platform.

The challenges are multiple: being a solo practitioner, Facebook provides a connection to others — it is my water cooler; I also belong to and administer a number of groups that provide services to me and o…