Transparency increases the likelihood of people trusting you. But it doesn’t mean you have to give away the whole game.
There’s something attractive to a little mystery.
Take Lord Byron, for example.
On May 17, 1824, the publisher John Murray gathered six of Lord Byron’s closest friends and executors in his office—to commit what is sometimes described as “the greatest crime in literary history.”
We’ll never know what they contained, but they add to the intrigue around the life of the young poet.
If they were published, his reputation might have been ruined and his work relegated to the rubbish bin of history.
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