Three Strategies for a Cohesive Culture
The secret to holding things together, even when times are rough
“I don’t want to live in a city where the only cultural advantage is you can make a right turn on a red light.” — Woody Allen, 1977
I’ll never forget July 24, 2008.
It was 6:30 a.m. on that Thursday morning — exactly ten days after I walked in the doors of Ford’s World Headquarters in Dearborn, Michigan.
Members of Ford’s communications team, selected members of the business press, and Ford’s CFO Don Leclair were gathered in a briefing room to deliver Q2 earnings for the company.
I had started my journey leading global digital communications and social media for this Fortune 10 company just ten days before — on July 14.
I had joined after being recruited as an executive after extensive interviews, background checks, and discussions about the One Ford vision (One Team. One Plan. One Goal.) to return this automotive behemoth to profitability by 2009.
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