The 100 Word Story

What's yours?

Jun 5, 2021

This is an entry in the occasional series called “Off the Clock.” Just a little something that lands somewhere between Timeless & Timely and arrives on Saturdays. Just for fun. Be sure to subscribe for more words.

“When you wish to instruct, be brief; that men’s minds take in quickly what you say, learn its lesson, and retain it faithfully. Every word that is unnecessary only pours over the side of a brimming mind.” ― Cicero

If someone asked you to tell your story in exactly 100 words, could you do it?

Warby Parker did.

They told their entire history in 100 words.

One hundred words that arrived with a pair of sunglasses I ordered. In the form of a cleaning cloth.

I’m reminded every time I clean my glasses.

Succinct. Inspiring.

Can you do the same?*

Warber Parker in 100 Words: Once upon a time, a young man left his glasses on an airplane. He tried to buy new glasses. But new glasses were expensive. "Why is it so hard to buy stylish glasses without spending a fortune on them?" he wondered. He returned to school and told his friends. "We should start a company to sell amazing glasses for non-insane prices," said one. "We should make shopping for glasses fun," said another. "We should distribute a pair of glasses to someone in need for every pair sold," said a third. Eureka! Warby Parker was born.

*In case you were curious, the above entry was exactly 100 words, including the quote from Cicero.

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