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Gratitude is a Virtue, Not a Transaction

Gratitude is about more than just saying "thank you." It's at the intersection of kindness and reflection.

Scott Monty

Nov 27, 2019

*The First Thanksgiving at Plymouth by Jennie Augusta Brownscombe, 1914 (Pilgrim Hall Museum, Plymouth, Massachusetts - public domain)*

“Gratitude is a currency that we can mint for ourselves, and spend without fear of bankruptcy.” — Fred De Witt Van Amburgh

As we’re deluged with messages of gratitude and thankfulness — from brands, emails, books and the like — it all seems to be so mechanical.

Someone says this, you say that. Do something, then reap the reward.

To me, that's not what the true spirit of gratitude is about. And there's a difference between thankfulness and gratitude.

We teach children to say “thank you” when someone says something nice or does something for them. It’s proper etiquette. But at its core, it’s reactive.

Gratitude, on the other hand, is a deeper consideration. It’s a two-step process: first we see goodness and affirm it, and then we recognize that goodness is external — it comes to us. We can be thankful as a part of practicing gratitude, but gratitude is a behavior, not a set of tactics. It can only come through practice and a conscious effort, at the intersection of reflection and kindness.

Gratitude is a virtue — Cicero called it the greatest virtue and “the parent of all others” — which means that it's something we hold deep within ourselves. And as a virtue, it is expressed in everything that we do.

In 1902, William George Jordan wrote an essay in The Power of Truth: Individual Problems and Possibilities called “The Courage to Face Ingratitude” that addresses this principle:

“Gratitude is thankfulness expressed in action. It is the instinctive radiation of justice, giving new life and energy to the individual from whom it emanates. It is the heart’s recognition of kindness that the lips cannot repay. Gratitude never counts its payments. It realizes that no debt of kindness can ever be outlawed, ever be cancelled, ever paid in full. Gratitude ever feels the insignificance of its instalments [sic]; ingratitude the nothingness of the debt. Gratitude is the flowering of a seed of kindness; ingratitude is the dead inactivity of a seed dropped on a stone.
“Man should not be an automatic gas-machine, cleverly contrived to release a given quantity of illumination under the stimulus of a nickel. He should be like the great sun itself which ever radiates light, warmth, life and power, because it cannot help doing so, because these qualities fill the heart of the sun, and for it to have them means that it must give them constantly. Let the sunlight of our sympathy, tenderness, love, appreciation, influence and kindness ever go out from us as a glow to brighten and hearten others. But do not let us ever spoil it all by going through life constantly collecting receipts, as vouchers, to stick on the file of our self-approval.”

I’m struck by the connection of gratitude to kindness (which was another theme here) and the selflessness with which gratitude envelops us.

What Would Be the Kindest Choice?

But that last phrase — “constantly collecting receipts” — perfectly illustrates how some people go about what they think is gratitude.

“The gratitude of most men is but a secret desire of receiving greater benefits.” — La Rochefoucauld

When I first came across that quote by La Rochefoucauld, I considered it cynical. But in reflecting about the true nature of gratitude and its importance as a virtue, I realized there's so much truth in it.

If we try for values-led personal lives and strategy-led business lives rather than transactional ones, we’ll improve the world around us.

What you do and say, today and every day, is a reflection of who you are and it in turn shines on the world.

It’s the premise of my friend Harry Cohen's book Be the Sun, Not the Salt. People, like flowers, naturally turn toward the sun.

While Thanksgiving is a holiday that consists of a single day, if we practice gratitude, our thanks and reflection should extend beyond one turkey dinner. Every day in our homes and workplaces should be a time to demonstrate what we believe and how we share the gifts we've been granted.

“Let us conceive of gratitude in its largest, most beautiful sense, that if we receive any kindness we are debtor, not merely to one man, but to the whole world. As we are each day indebted to thousands for the comforts, joys, consolations, and blessings of life, let us realize that it is only by kindness to all that we can begin to repay the debt to one, begin to make gratitude the atmosphere of all our living and a constant expression in outward acts, rather than in mere thoughts. Let us see the awful cowardice and the injustice of ingratitude, not to take it too seriously in others, not to condemn it too severely, but merely to banish it forever from our own lives, and to make every hour of our living the radiation of the sweetness of gratitude.”— William George Jordan

Present Tense

“Life moves pretty fast. If you don’t stop and look around once in a while, you might miss it.” — Ferris Bueller

Usually, this is where I share three newsworthy stories to help inform you about industry developments. But this week, I'd like to continue on the theme of gratitude and share just one thing that could use your attention and assistance.

One of my subscribers shared this with me, about a project that Emily Truman is embarking on: she's trying to bridge the widening gap between youth and the elderly.

So she created The Stay Gold Society, an Ontario, Canada-based organization that's on a mission to bring joy to the elderly by distributing handmade cards and gifts, as well as visiting long-term care homes.

Christmas is approaching, and there are many elderly who are living alone or who are without family. The Holiday HappyMail program invites people of all ages to create cards with kind handwritten messages to brighten a senior's holiday.

Dropboxes are available locally, or if you're not in the Essex, Ontario area, you can mail them to Emily:

Stay Gold Society
P.O. Box 21015
Manning Road Post Office
Windsor, ON N8N 4S1 Canada

Find the HappyMail box closest to you via their Facebook page or follow them on Instagram: @TheStayGoldSociety.

Thank you for radiating kindness this holiday season.

For the Curious Mind

“I have gathered a posy of other men's flowers, and only the thread that binds them is mine own.” — Michel de Montaigne

Expressing thanks may be one of the simplest ways to feel better. In a study, psychologists found that those who take the time to write daily about things they're grateful for (as opposed to another group that wrote daily about things that irritated them), were more apt to be optimistic and feel better about their lives. In Praise of Gratitude. (Harvard Health)

The concern that most parents have about their kids is that they might develop a sense of entitlement. What is entitlement, but ingratitude, and the easiest antidote is to teach them an attitude of appreciation, through some simple steps. How to Develop a Sense of Gratitude in Your Kids. (The Art of Manliness).

When his brother-in-law hired him, Sheldon Yellen wanted to prove that he wasn't being given special treatment. So he began writing birthday cards to employees, which he hoped would bring them by his office to say thank you. It did more than that: it got people talking and they started communicating more. It also established a culture of kindness and thoughtfulness within the company. Why One CEO Writes 9,200 Employee Birthday Cards Each Year. (Business Insider)

A Heart Replete with Thankfulness

“Gratitude is happiness doubled by wonder.” – G.K. Chesterton

This section, as you know, is about gratitude. I thought it worth noting that the title, while it mentions the more transactional thankfulness, is actually inspired from William Shakespeare's The Second Part of Henry VI. In the opening scene, the king is talking about Queen Margaret:

O Lord, that lends me life,
Lend me a heart replete with thankfulness!
For thou hast given me in this beauteous face
A world of earthly blessings to my soul.

I'm grateful to have mentors and inspirations in my life like Harry Cohen, author of Be the Sun, Not the Salt. He teaches heliotropic leadership, the practice of being uplifting and optimistic to those around you.