It isn’t often you'll see a marketer who champions journalism.
Lou Paskalis is passionate concept of brand safety and suitability is now more necessary than ever, as brands need to protect themselves from adjacency to questionable content, platforms, and values — in all forms of media.
One of the greatest concerns of every CEO is reputational risk and in order to guard against this, they need their marketing and communications teams working together.
We touch on the third rail of ESG and DEI, as well as the waning industry of local journalism, discuss the roles that businesses might play for the sake of society, and talk about businesses’ triple bottom line (return, retention, reputation).
And we conclude with Lou’s forecast for the future of the advertising industry: one that includes addressability, quality, and a technical revolution driven by AI.
Some of Lou’s columns:
The System Works (Ad Fontes Media)
Requiem for a Friend (The Current)
Americana - Aspiring by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/