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Timeless Leadership
Episode 61: The Societal Role of Advertising with Lou Paskalis
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Episode 61: The Societal Role of Advertising with Lou Paskalis

It isn’t often you'll see a marketer who champions journalism.

Lou Paskalis is passionate concept of brand safety and suitability is now more necessary than ever, as brands need to protect themselves from adjacency to questionable content, platforms, and values — in all forms of media.

One of the greatest concerns of every CEO is reputational risk and in order to guard against this, they need their marketing and communications teams working together.

We touch on the third rail of ESG and DEI, as well as the waning industry of local journalism, discuss the roles that businesses might play for the sake of society, and talk about businesses’ triple bottom line (return, retention, reputation).

And we conclude with Lou’s forecast for the future of the advertising industry: one that includes addressability, quality, and a technical revolution driven by AI.

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Timeless & Timely
Timeless Leadership
Learn about timeless principles of successful and admirable leaders, as Scott Monty interviews executives, authors, and entrepreneurs on what drives them.