Avoid clichés like the plague.
Ah, this is so painful and so good! It reminds me a little bit of a Weird Al Yankovic song (I bet you weren't expecting me to say THAT!) called "Mission Statement" -- it's a Crosby Stills Nash & Young pastiche composed entirely of corporate buzzwords and phrases.
this hurt so good
A well made point, Scott.
Almost couldn't wait for you to make it stop! :)