A Little Transparency, Please

Transparency will help you earn trust

Image credit: The Village Bride by Jean-Baptiste Greuze, 1761 (public domain)

We know we're experiencing a historic trust deficit.

Why, in an era when personal and corporate secrets can be unraveled with a few lines of code or clicks of the mouse, do we see companies and individuals go out of their way to be misleading or dishonest?

Many companies have committed to being more transparent in their operations and communications. Doing so is clearly in their best interest. It’s one thing for a brand to tell someone what its position is; it’s more convincing to use earned media tell the story on the brand’s behalf.

But the most powerful impact is when a company is confident enough in its process or operations to bring viewers in to see exactly how things are done. It’s the ultimate in show and tell.